Saturday, February 9, 2008

Film is Dead. Long Live Film!!!

Sadly, Polaroid has decided to stop production of its instant film. Edwin Land must be turning in his grave. First patented in 1929, it appears that 2009 will be its last year in production. I doubt that the consumer market was buying all that much, and that most was used by professional photographers who used it as a preview of their exposure before exposing their normal film.

I wonder what this means for portrait photographers such as Elsa Dorfman?

But all is not so bleak for those of us who shoot film (now known as Analog Photography!). Kodak's Chief Executive Antonio Perez had some good things to say about the future of Film still photography, stating film was on their road map for the next 4 years since it still generates good revenue, article can be found here.

Additionally, Kodak has not only released new, improved emulsions for some of its Portra professional negative film, but they have also released a new emulsion for their T-Max 400 black and white negative print film as well! Who would have thought they would still be looking at black and white film!

Fuji is not standing still, either! They have recently released a new version of their iconic transparency Velvia 50. They also released new Pro films in 2005.

Even more impressive is Fuji's release of the Fuji GF670, a new 120 film, 6x7 folding rangefinder with a bellows!

Now if there was only some way to convince Kodak to make a new master roll of Kodachrome when the current batch runs out...

Well, there is one sure way to ensure that Kodak, Fuji, Ilford and all of the other film manufactures still make film 50 years from now - Buy it, shoot it, love it. Digital capture is awesome, but film is forever (especially if it is Kodachrome!).

No comments: